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Russian Standard Vodka
Vodka as it should be
We help Russian Standard Vodka engage with young drinkers through exciting live music and authentic film experiences. The Russian Standard Originals membership programme not only raises awareness among 21 to 34-year-olds; it promotes true loyalty to the brand and pushes sales far beyond the short-term. As a result, we’re proud to have helped Russian Standard Vodka move from new kid on the block – to the number two premium vodka in the UK.
San Miguel
It’s not a Quick Beer
When San Miguel looked to find ways of increasing consideration, we were able to identify a unique and own-able positioning that would put the beer front of mind every day. Building upon their ‘it’s not a quick beer’ campaign, we took ownership of the idea of stopping off for a beer on the way home from work – sampling 100,000 men aged 21 to 34 along the way.
What’s new on the Street?
SMARTIDEAS™ that Work
BSTREET delivers campaignable ideas that drive sales, SOM and equity for our client’s brands. SMARTIDEAS™ is our point of difference, it’s a combination of creativity and consumer research that help optimise the marketing mix and connect brands with their most valuable consumers.
Anglian Window Scrappage Scheme
Helping homes raise energy efficiency
Britain’s 26 million homes leak heat through their windows, walls and roof, accounting for 27% of the UK’s man-made CO2. The challenge was to help homeowners raise energy efficiency standards by taking out old, ineffective, windows and replacing them with new ultra energy efficient windows.
Click here to read the Case Study
Drink, Cheer and Win
When Canada wins, you could win
Coca-Cola tapped into the Nation’s passion for the 2010 Olympic Winter Games with a SMARTIDEA™ rewarding consumers with $25,000 every time Canadian Athletes won a Gold Medal. With Canada’s record performance – Drink, Cheer and Win made every Canadian gold medal something truly worth celebrating!
Click here to read the Case Study
Welcome to BSTREET
BSTREET was founded in 1991 and has since grown to become one of the leading marketing communications agencies. We maximise the effectiveness of client campaigns using our unique SMARTIDEAS™ approach to marketing brands.
Our Vision is to create an independent BTL marketing services agency network that delivers our SMARTIDEAS™ product to global brands in key international markets. Supported by over 100 marketing service professionals, we specialise in Retail Shopper Marketing, Consumer Promotions, Digital, Mobile and Experiential.
Offices in London, Toronto and New York.
Click here to view some of our case studies
Voice on the Street
Join the conversation
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